Häagen-Dazs Creates Ingenious Packaging To Hide Your Ice Cream From The Family

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Image via Häagen-Dazs

Ice cream company Häagen-Dazs has found a clever way for adults to hide their ice cream tubs so family members can’t steal them.

Häagen-Dazs Australia designed a deceptive ‘Trojan Peas’ bag, which is actually a huge plastic container that can fit a large tub of ice cream inside. The concept was developed after the brand found out that 41-percent of Australians have had to keep the sweet treat away from kids or housemates.

The ‘Trojan Peas’ bags, which are available through Häagen-Dazs Australia’s Instagram page, feature bland imagery and are colored in a dull shade of green to appear unappealing to others.

Created with the help of Melbourne creative agency Thinkerbell, the initiative has social media influencers showing how they have stashed away their ice cream. Comedian Em Rusciano also teamed up with Häagen-Dazs to demonstrate how to use the bag on Instagram.

“We believe that Häagen-Dazs is the ice cream of ice creams and therefore worthy of protection. We’re excited to be bringing the idea to life and helping Aussies savour their precious treat time,” senior brand manager Leanne Badcock said.

Speaking about the design, Thinkerbell chief creative thinker Ben Couzens said the bags are “specially designed with ugly colors and dull branding to ensure that no kid, partner, or housemate would ever want to look inside.”

“Okay, it’s really just a boring bag of peas, but that’s the point,” Couzens added.

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Protect your Häagen-Dazs ö’clock with a bag of Trojan Peas – specially designed to keep kids and partners out of your Häagen-Dazs. For your chance to WIN a bag, show us how you do Häagen-Dazs ö’clock by uploading a picture of you enjoying a tub of Häagen-Dazs with #haagendazsoclock. Don’t forget to tag us, and make sure your profile is set to public so we can see your post. AU18+ only. Ends 8/11/20 11:59pm AEDT. T&Cs apply, link in bio.

A post shared by Häagen-Dazs Australia (@haagendazsau) on Oct 6, 2020 at 12:00am PDT

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Emfluencer alert! Sick of the people you live with stealing your ice cream?! Me too, lucky for us the wizards at @haagendazsau have come up with a solution. Introducing Trojan Peas, the ultimate hiding spot, and the perfect way to protect your Häagen-Dazs ö'clock. You could win your very own bag of Trojan Peas by sharing a pic or video of you enjoying Häagen-Dazs during your Häagen-Dazs ö'clock. Make sure you use the #haagendazsoclock hashie and tag @haagendazsau. Also, your profile needs to be set to public! AU18+ only. Ends 8/11/20 11:50pm AEDT. Trojanpeas.com.au T&Cs apply.

A post shared by E m R u s c i a n o (@emrusciano) on Oct 6, 2020 at 8:21pm PDT

[via Mumbrella, cover image via Häagen-Dazs]